Overview – QFD Course

Quality Function Deployment (QFD) is a management tool that enables teams to focus on the needs of the development process of a product or process.

Although it was first found by Yoji Akao in 1966, it took place in 1972 at the Mitsubishi factory. with the start usage of toyota and suppliers QFD first spread to japan then to whole world.

QFD was created by Akao for the following purposes:

  • Ensuring that customer demands are transformed into the quality characteristics of the enterprise
  • To determine relationships and interactions between different functions of a product
  • Setting targets
  • Providing comparison with other competing products
  • To identify areas of cost reduction

The goal of QFD Course is to gain the participants the necessary capability for the product design according to the organisation skills and the customer requirements.

Content – QFD Course

  • What is QFD?
  • Customer requirements
  • New product development process
  • History of QFD
  • QFD approach
  • Advantages of QFD
  • QFD Steps (Case Study)
  • Project Proposal and Target Customer Section
  • Customer’s voice
  • Gemba Analysis (Going to the Gemba)
  • QFD Team
  • Creation and Analysis of the QFD Matrix (Quality House)
QFD Course Duration: 1 days


Participants who scored 70 and over out of 100 in the evaluation exam to be held after the training will be entitled to receive the “Achievement Certificate of QFD”. The Candidates who do not get enough score will be given an “Attendance Certificate of QFD”.